Designing the Foundher Circle Brand: A Story of Elegance, Strength, and Community
- Kameron McKee
- Mar 19
- 4 min read
When it comes to branding, the best designs aren’t just visually appealing—they tell a story. That’s exactly what we aimed to achieve with Foundher Circle, a brand built to empower women entrepreneurs and create a thriving community of trailblazers.
At LP Studio, we took the challenge head-on: designing a brand identity that radiates confidence, sophistication, and connection. Here’s a behind-the-scenes look at how we brought Foundher Circle’s vision to life.
Understanding the Vision
Before any sketches were drawn or colors finalized, we had to dig deep into what Foundher Circle stands for. Foundher Circle is more than just a networking group; it’s a movement. It’s a space where women-led businesses are celebrated, supported, and elevated. The branding needed to reflect:
Elegance and Sophistication – A polished, professional look that speaks to high-achieving entrepreneurs.
Strength and Empowerment – A bold identity that represents ambitious women in business.
Connection and Community – A welcoming feel that encourages engagement and networking.
Crafting the Visual Identity
Once we defined the brand’s core attributes, we started crafting its visual identity, ensuring every element aligned with its mission and values.
The Logo: A Symbol of Power and Femininity
The Foundher Circle logo is more than just a mark—it’s a statement. The high-heel silhouette represents the bold, confident steps women take in business, balancing strength and grace. But we wanted this logo to go beyond the traditional high-heel imagery.
The abstract design features two women connecting with each other, symbolizing mentorship, networking, and the power of female collaboration. Between them, a mentoring guardian angel is subtly represented, embodying the guidance and support women offer each other in business. We paired this with strong typography to symbolize stability, reliability, and leadership.
The Color Palette: Red, White, and Black
Colors evoke emotions, and Val & I wanted Foundher Circle’s palette to be both powerful and inviting:
Red – Passion, ambition, and energy. It’s a color that commands attention and action.
White – Simplicity, clarity, and inclusivity. It creates balance and allows the brand to feel open and welcoming.
Black – Authority, sophistication, and elegance. It reinforces the brand’s premium feel.
Together, these colors create a striking contrast that is both modern and timeless.
Typography: Bold and Elegant
The typography needed to be both strong and refined. We selected a modern serif font for "Foundher" to give it a classic, prestigious feel while balancing it with a sleek, sans-serif for the body text to keep it contemporary and accessible. This mix ensures a brand that feels established yet fresh.
Bringing the Brand to Life
With the foundation set, we expanded the identity across multiple brand assets to ensure consistency and impact.
Website & Digital Presence
Foundher Circle needed more than just a website—they needed a dynamic, all-in-one platform where women entrepreneurs could connect, learn, and grow together. LP Studio designed and built an interactive online community that serves as a hub for mentorship, education, and collaboration.
The platform includes a dedicated podcast space, where members can tune into inspiring conversations, as well as features that allow women entrepreneurs to share ideas, upload masterclasses, participate in forums, and write blogs to support and educate fellow Foundhers. To ensure sustainability and long-term growth, we also integrated a subscription-based membership system, an online store for Foundher merch, and ad space for sponsors and other women entrepreneurs looking to expand their reach.
This community-driven space not only provides valuable resources but also fosters connection, empowerment, and opportunity, ensuring that women in business have everything they need to succeed—all in one place.
Marketing Collateral & Merch
We developed brand collateral that members would be proud to wear and showcase, including:
Tote Bags – Bold red and white designs featuring the signature high-heel mark.
Caps & Stickers – Simple yet stylish, reinforcing brand recognition in everyday settings.
Business Cards – Professional, sleek, and in line with the brand’s high-end aesthetic.
Billboards & Posters – Eye-catching designs that command attention and reinforce Foundher Circle’s mission.
The Impact of Thoughtful Branding
A brand is more than just its visuals—it’s an experience. Foundher Circle’s identity was crafted to be memorable, empowering, and, most importantly, representative of the fearless women it serves. Every detail, from the typography to the merchandise, was intentionally designed to create a brand that feels premium, yet inviting.
At LP Studio, we take pride in crafting brands that do more than just look good—they work. Foundher Circle is proof of the power of strategic branding: a visual identity that fuels community, confidence, and success. Ready to Elevate Your Brand?
If you’re ready to create a brand that truly represents your vision and speaks to your audience, LP Studio is here to help. Let’s bring your brand to life with thoughtful, strategic design.
🔗 Visit LP Studio to explore our services and start your branding journey.
📩 Have questions? Contact us here—let’s chat about your next big move!
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